Javed Jasani

I design messaging systems built to improve measurable performance at scale.

• Led multi-market retail and entertainment initiatives across 15+ countries

• Built modular messaging systems adopted across EU, LATAM and EMEA

• Used brand lift and performance data to inform structural messaging decisions

• Experience working against revenue, sign-up and brand performance metrics in high-volume retail environments

Selected Strategic Systems

Spring Deal Days - Performance Driven Retail Evolution

Diagnosed attention underperformance from prior campaigns and restructured the creative architecture accordingly. Reframed visual scale, front-loaded narrative disruption, and rebuilt social for platform behaviour. Delivered $3.9B in GMS, +5.8% above goal, with measurable improvements in VTR and Ad Recall across markets.

See Case Study

Dual Benefits - Messaging Architecture for Ecosystem Value

Addressed a comprehension gap revealed by brand lift data by designing a modular messaging system pairing Prime benefits structurally. Increased brand recall to 59% (vs. 30% norms), reduced production timelines from three months to one week, and scaled across 10+ markets over three years.

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Feel Like A Big Deal - Durable Retail Platform Under Constraint

Built and launched in two weeks following agency rejection. Designed as a repeatable retail platform rather than a one-off campaign, driving +26.3% in discounted event revenue and 59% brand recall. Adopted globally across subsequent Prime Deal events.

See Case Study