Q4 is our biggest and longest deals event. It kicks off with Black Friday and continues right up to Christmas!
As such we needed a global campaign that was simple, hard hitting and catchy.
Working with adam&eveDDB we created a global integrated campaign across TV, Radio, OLV and Social highlighting the excitement and joy that this season (and the deals!) bring.
The campaign marked the return of our famous singing box with a surprise reprise at the end. We reinforced the sense of fun with socials that played of the box and inanimate objects reacting and singing along to the track.
The success of this format meant that we extended the idea going for more visual impact and memorability with our Spring Sale campaign. Once again, that format proved to be very success with record-breaking awareness, likeability and relevance metrics.
My role: Creative Lead (EU)